Senior Product Designershipping bilingual experiences that move business numbers
Senior Product Designerat Almosafer, the GCC's leading travel platform, crafting measurable bilingual experiences
I have designed for Almosafer, Al Rajhi Bank, AZMX, Contact Financial Holding, GameIT, Algoriza, and the British Council. Alongside that, I run a freelance practice on Upwork working with Supersight, Theradome, the Milt Olin Foundation, Solidity Studios, Brackets, and IterationX.
My journey spans volunteering with the United Nations, TEDx, Enactus, ASME, and Mansoura Motorsport.
Experience
- Designing for the GCC's leading travel platform across Arabic and English product experiences.
- Driving design-system work and analytics-informed funnel improvements across booking journeys.
- Building AI-augmented design workflows with Figma MCP and Claude-driven design ops.
- Delivered 41 revamps and enhancements to Al Rajhi e-business platforms, including the enterprise payroll journey.
- These revamps fed the e-business program that lifted online account openings by 47% and transactions by 81%.
- Worked day to day with product, engineering, and analytics teams inside Saudi Arabia's largest bank.
- Owned the design lifecycle from initial ideation through shipped implementation.
- Crafted user flows, high-fidelity mockups, interactive prototypes, and ran comprehensive user research.
- Contributed to core financial products, including Contact Now and Contact Brokerage apps.
- Refined website experiences for maximum usability, engagement, and customer satisfaction.
- Collaborated with marketing to deliver high-quality video and visual brand assets.
- Partnered with the game development team to optimize accessibility of game user interfaces.
- Collaborated with Solidity Studios, Supersight, Konica Minolta, Mit Olin Foundation, and Brackets.
- Implemented gamification aspects using the Octalysis framework to build high-engagement habit-tracking apps.
- Designed remote team collaboration platforms integrating sound-based destress workflows.
- Mastered UX design processes, user interview methodologies, and target customer mapping.
- Practiced interface guidelines, responsive web grids, accessibility standards, and styling guides.
- Interfaced between the British Council and the university to coordinate events and academic cooperation.
- Successfully led the organization of major events, each drawing over 200 participants.
Projects
Expertise
UI Design
I craft interfaces where every button, click, tap, and swipe feels natural and satisfying. Bringing digital products to life with crisp layout hierarchies, smooth typography, and cohesive component systems.
UX Research
I perform qualitative and quantitative user research, surveys, and structured user interviews to unpack real pain points and business goals, designing for real-world scenarios and user desires.
Analytics
I analyze user behavioral metrics and conversion funnels to unearth performance issues, making data-informed layout tweaks that keep users engaged and optimize overall business metrics.
Heuristic Evaluation
I audit existing products to identify accessibility roadblocks, compliance flaws, and usability snags. Providing step-by-step improvements to align interfaces with standard design best practices.
What clients say
“Maher is one of the best designers and overall people I have collaborated with, We need more people like him in this space. I had the pleasure of hiring Maher on multiple occasions for various tasks a few times and now for my own project too. He honestly became my go-to for design services.”
“This freelancer is great UX/UI expert and on top of that he was extremely helpful and patient even though this project took a long time (because of us, not his fault) and he was able to finish it with great quality and success, we definitely will hire him again and highly recommend him for these types of projects.”
“I had the pleasure of working with Maher on a UX/UI design project, and I must say that he is a talented and intuitive designer. From the very beginning, Maher was focused on understanding my user needs and desires, and he incorporated them seamlessly into the design process.”
“Maher did a wonderful job. Everything went smoothly, communication was fluent, delivered on time and as expected. I highly recommend working with Maher”
Worked with these amazing brands
Figma plugins I developed
Primitive & Semantic Colors Generator
Create, manage, and document comprehensive color systems with ease. Perfect for design systems, brand guidelines, and maintaining color consistency across all of your projects.
Numeric Tokens Generator
Build and manage typography, spacing, border radius, and shadow systems. Speed up your design workflow with a comprehensive, fully token-driven system generator plugin tool.
Swap All Variables
Swap every variable in a document to a target library in one single pass. Control swap scopes and export non-swapped variables for comprehensive cleanup.
Missing Variable Finder
Scan Figma design files for variables that are undefined or missing from imported libraries, grouping results by type with node counts for clean handoff.
Primitive & Semantic Colors Generator
Create, manage, and document comprehensive color systems with ease. Perfect for design systems, brand guidelines, and maintaining color consistency across all of your projects.
Numeric Tokens Generator
Build and manage typography, spacing, border radius, and shadow systems. Speed up your design workflow with a comprehensive, fully token-driven system generator plugin tool.
Swap All Variables
Swap every variable in a document to a target library in one single pass. Control swap scopes and export non-swapped variables for comprehensive cleanup.
Missing Variable Finder
Scan Figma design files for variables that are undefined or missing from imported libraries, grouping results by type with node counts for clean handoff.
Certificates
Always learning, always improving. Verified credentials from leading tech organizations and global consultancies.
Professional certifications in user experience design, front-end software development, analytical data frameworks, and design thinking methodologies.