Pexlp

For a design agency, the website is the first work sample a prospect ever sees. Pexlp needed a landing page where the craft was self-evident before a single portfolio piece was opened.

I designed the landing page end to end: art direction, the layout system, and the showcase structure for illustration and branding work.

• Work first, copy second: the portfolio pieces carry the page and text stays minimal.
• A bold, editorial layout that demonstrates the agency's taste instead of describing it.
• Strong typographic hierarchy so the page reads clearly even while being visually loud.

Shipped the agency's marketing site and brand showcase.