Client Background
Founded in December 2013 after Milt Olin, a prominent Music Entertainment Attorney, tragically lost his life due to distracted driving. The Milt Olin Foundation team, along with Milt’s widow Louise Olin, is committed to making our roads safer by eliminating distracted driving through education, community awareness, collaboration, and advocacy. Thus, the Let’s Freakin’ Go (LFG) App was born.
Client Requirements
The client requested a mobile app that uses gamification aspects to help users stay on track with daily habits by chasing rewards while also addressing internal motivations.
Octalysis Framework
The Octalysis framework, conceptualized by Yu-kai Chou, is a gamification model that transforms mundane tasks into engaging experiences, motivating user participation through rewards and challenges.
1. Epic Meaning & Calling
Taps into user desire to be part of a larger mission. Crafting a compelling narrative and utilizing inclusive imagery that reinforces the user's role in the app's ecosystem.
2. Development & Accomplishment
Progression and achievement metrics. Multi-tier achievement systems, goal benchmarking, and reward escalation for higher milestone achievements.
3. Empowerment of Creativity & Feedback
Customizable goal-setting tailored to personal ambitions. Incorporating dynamic activity options and user-created activities to foster a sense of ownership.
4. Ownership & Possession
Intrinsic motivation for ownership. Integrating digital rewards and collectibles like NFTs for a tangible sense of possession.
5. Social Influence & Relatedness
Fostering community spirit. Introducing in-app forums, social challenges, leaderboards, and friendly competitions.
6. Scarcity & Impatience
Urgency drives engagement. Time-limited challenges, rare collectibles, and daily check-in streaks that diminish after inactivity.
7. Unpredictability & Curiosity
Random reward mechanisms (mystery boxes or hidden achievements) keep users engaged and curious.
8. Loss & Avoidance
Fear of missing out. Decay mechanisms where earned rewards or streak statuses are lost after a period of inactivity.
UI Design
