MAHERFAYAD
PRODUCTDESIGNER
Airlab
Marketing site and visual identity that helped a new tech brand stand out in a saturated market.
CaseContext
UI & Visual Designer
Problemto product
New tech brand needed to stand out in a crowded market.
Generative AI illustration plus bold layout.
Desktop marketing site and visual identity exploration.
Context
Airlab was launching into a market where every competitor's site looked the same: dark gradients, abstract 3D, identical claims. The brand needed to be recognizable in one glance.
What I did
I designed the marketing site and led the visual identity exploration, pairing generative AI reportage illustration with a bold editorial layout.
Key decisions
- Illustration as the brand: a distinctive reportage style no competitor could copy with stock assets.
- An editorial layout with strong grids and typography, resisting the template look of the category.
- Desktop-first storytelling, since the audience evaluated the company on the big screen.
Result
Shipped the desktop marketing site and visual identity direction.
KeepGoing
What's next
Contactor browse
